What is the main secret of success of bookmaker Bet365?

It is not a secret that the company Bet365 is a world leader in the sportsbook industry. The company, founded in 1974, over the past few years has achieved tremendous success not only in the sports betting but also with the casino. With a wide range of services, high reliability, extensive experience in the industry millions of players around the world trust this company with their money. Bet365 has a large number of advantages, but it seems to us that the main benefit is its leadership and management. Everyone knows that the success of a company depends on the quality of management and intelligent management decisions.

The company is owned by Coates family. English businessman Peter Coates founded the first betting shop 40 years ago in the city of Stoke-on-Trent. Peter Coates played football in the past, his love of the game evolved into what it is now the chairman of the football club Stoke City and bookmaker Bet365 is its main sponsor. In turn, in 2000, Bet365 company started its activities under the direction of Denise Coates, who began her career as a cashier at her father’s Peter Coates betting shop. Denise quickly discerned the potential of online activities, so in 2001 Bet365’s site, was launched on the Internet. For this purpose, it was forced to seek financial help from her family and the Royal Bank of Scotland. Her decision to quickly repaid and gave her a huge profit, which allowed Denise Coates to get on the list of billionaires.

Coates different analytical mind and a unique insight helped her adopt several important decisions for the company. Despite the fact that the owners are also the father and brother of Mrs. Coates, she is still the chief executive officer. For her efforts, Denise was awarded the distinctive title of CBE (Commander of the Order of the British Empire Superior) of the Queen Elizabeth II in 2012. Also in 2013, she was named one of the most influential women in the United Kingdom.